PUBLIC ETHICS AND POPULAR INTERPRETATION: CHALLENGES OF QURANIC PREACHING IN THE SOCIAL MEDIA ERA

The development of social media has fundamentally changed the landscape of dawah and Quranic interpretation in the contemporary public sphere. Dawah no longer takes place in a controlled, authoritative space, but rather operates in a digital ecosystem characterized by algorithmic logic, speed of distribution, and competition for attention. This article aims to analyze the phenomenon of Quranic dawah on social media by highlighting the dynamics of popular interpretation, shifts in religious authority, and the accompanying ethical and epistemological implications.